Blue Fig, located
in the upscale area of Abdoun, is a popular two-story
restaurant, cafe, bar and bakery that offers gourmet
international cuisine and coffee in an artistic and casual
atmosphere. Frequented largely by foreigners, the restaurant
is known for its high quality food and drinks, friendly
service, unique atmosphere and relaxing outdoor terrace.
Blue Fig is open for breakfast, lunch and dinner and offers
a wide selection of freshly baked breads, cakes and pastries
for takeaway. As part of the restaurant's concept and
tribute to various cultures, a different country is selected
as the month's theme where artwork and music of that country
are presented.
THE EXPERIENCE
Blue Fig is the integration of atmosphere, food, drink and cultural entertainment.
Set against the backdrop of its modern award winning
architecture, guests will find comfortable, inviting furniture
and contemporary designs both inside and out.
Since 2000, Blue Fig has proudly been Amman’s alternative
gathering place. Today it is still rooted in its commitment
to cultural appreciation and advocacy as it continuously
evolves to embrace the energy and flavors of the past and
the present.
The Blue Fig menu embraces the spirit of sharing while
exploring ways that it can be a tribute to humanities from
across the globe. The rich menu offers a culinary journey:
each item has its own cultural identity and celebrates
unique flavors from countries the world over.
The dishes are comprised of high quality ingredients and
rich flavors. Homemade breads are used for all sandwiches
and the gourmet coffee is specially imported from an award
winning roaster and is selected from the top 2% Arabica
beans. In addition, a gluten-free menu and an
Express Lunch are also offered.
A TRIBUTE TO ALL
THE CULTURES OF THE WORLD
The concept of Blue Fig is brilliantly
fueled by the synergy and richness of all the cultures
coming together and celebrated under a brand. A fusion of
concepts that ride heavily on creativity. BLUE FIG has
built-in from within the concept "intrigue longevity". "Fads
are built everyday and die as often", says founder Khalid S. Nahhas, "trends are set for substantially longer periods,
but the triumphant engages a core substance beyond fads and
trends, almost building a new culture". There is so much to
offer by all cultures that one can never run out of
intriguing diversity and compelling cross-cultural
universality or commonalities. Ethnicity is a common
denominator underlying the concept and driving its many
natural colors.
UNIQUE DIVERSITY
AND INTEGRATION
The integration of atmosphere, food,
drink and cultural entertainment present a new "café
culture". The BLUE FIG caters creatively to international
clients, all day as well as evenings and late nights,
through its diverse line of commodities and entertainment.
FUSION OF SPIRITS
The intangibles of the Blue Fig such as
the spirit, soul, theme, imagery and alternative literary
ideas are manifested through the integration of all the
"universal" previous tangibles. One can rely on finding
literary works, intellectualism, and many alternative
cultural entertainments at the Blue Fig, continuously
renewing itself and, in turn, the experiences of the
"universal client".
CREATING A NEW
DEMAND
Continuous Evolvement, Recreation,
Differentiation and Innovation, Blue Fig offers its customers a wealth
of options through "timeless moods", "improvised rituals of
delight" and "engagement of all the senses".
The mission is to flourish out of the recognition and respect of:
All cultures and creeds by paying tribute to their
humanities in equal passion.
All clients by delivering alternative memorable experience
on every visit.
All employees preserving their integrity, rewarding their
individual creativity, initiative and team play.
BLUE FIG … A culture within all cultures.
